OUGD603 - The Real Junk Food Project - Live Brief

After meeting with a representative of the charity, I was able to articulate the written brief and begin designing. As it currently stands, I will only be producing a few poster designs, potentially some leaflets, menu's and a small zine containing information about the charity. I am hopeful that I will be able to extend this into coming years and get future work from this live brief. 

The Brief


Extend an existing branding/identity project for The Real Junk Food Project based in Leeds.  

Background Considerations

The Real Junk-Food Project is a global mentality. 
They establish Pay As You Feel cafes in towns and cities that divert food destined for waste and landfill and turn it into delicious, nutritious and healthy meals that are consumed by the local population. Fundamentally, they are a charitable organisation looking to make very real change in the community. The branding/identity must reflect these core aims and values honestly and appropriately. It must also achieve a tone of voice that is accessible. The aesthetic shouldn’t feel out of reach to the average person walking down the street, it should aim to be inclusive of everyone.

Research

Look at current branding/identities for similar organisations. Look at aesthetics associated with cafe’s, diners, restaurants from around the world. Be broad in scope and draw inspiration from near and far. Make it fun and exciting in order to attract as much attention to the cause as possible. Remember to make the designs functional in order to communicate the intended message of the charity and everyone that supports it.  

You will design promotional material to be used across their local cafe’s and other establishments. 

Mandatory Requirements

- Regular blog posts documenting the development of the project and research
- Five design boards documenting the research, experimentation and finalised products/designs
-Evidence of communications with the client, discussing the current work and future aims 

Deliverables

The deliverables will be defined by the charity and will evolve as the project continues. For the time being, produce:

- A series of A2 posters outlining the key concepts and aims behind the charity
- Stand-up info pamphlets to be displayed on tables in the cafes